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LendUp Review

PROS / LendUp offers a reward points system to potentially decrease your APR over time.

CONS / This lender doesn't have live chat on its website.

 VERDICT / LendUp takes an innovative approach to payday loans that may help you quickly pay off your loan and decrease your interest rates over time.

LendUp is a direct payday loan lender that is a relatively new company. It also has a different approach to payday lending. The company offers competitive rates and fees and uses a reward points system that allows you to potentially borrow more at a lower rate over time. For these reasons LendUp receives our Top Ten Reviews Gold Award.

This online service offers short-term loans when your finances are looking tight. A first-time applicant isn't generally eligible for the maximum amount available for a loan, but the amount you can borrow may increase as you pay off your loan and build up points. Building point can also help to decrease your APR over time.

  1. The ease of using the website and the application process.
    Higher is Better
  2. 1 LendUp
  3. 100%
  4. 90%
  5. Category Average

The LendUp website is very clean and well organized, and the application process is simple and requires standard information, which may include personal, banking and income information. From the homepage, you can input the amount and duration of your desired loan and see the potential interest rate and when your payment would be due. If you like the numbers, you can begin the application. LendUp makes a decision about your loan application quickly.

When your payment is due, it is automatically deducted from your checking account. If you cannot pay off your loan on the due date, you can contact customer service to see if you qualify for an extension. Be aware that extending your loan may increase the overall amount of money you pay back over time, as your interest compounds the longer your loan is outstanding.

The website offers good support options, with a wealth of information, including the terms of use, privacy disclosure, FAQs and a detailed description of the rewards program. If you need to contact customer service, you can complete a web form or email customer service. If you become a customer and set up an account, you have access to the LendUp phone number, but the company does not provide its number for pre-loan questions.


LendUp's loan amounts and APRs are competitive. It also provides a rewards program, possibly increasing the amount you can borrow and decreasing your APR over time. LendUp may be the new kid on the block, but its innovations are game-changers in the payday loans game.